Yazzma’s story began in Istanbul’s Grand Bazaar, where tradition, craftsmanship and a deep appreciation for textiles have shaped our journey for decades.

In 1985, İbrahim Güreli began working in the Grand Bazaar, where he developed a deep connection with traditional Turkish textiles and craftsmanship. Over the years, his experience and passion for these unique materials inspired him to create a brand of his own.

In 2000, Yazzma was born.

The name Yazzma was inspired by yazma, one of Anatolia’s traditional textile arts. Traditionally created by hand through drawing or wooden block printing, yazma represents a cultural heritage passed down through generations. For us, it is more than a technique; it is a reflection of craftsmanship, cultural memory and the stories carried through textiles.

From the very beginning, Yazzma has sought to bring this heritage into contemporary life. We work with handwoven ikat, silk ikat, silk velvet, suzani and other distinctive textiles, preserving the character and history of each material while giving it a contemporary expression.

Every textile has its own story. Its unique texture, pattern and imperfections are what make each piece distinctive. This individuality lies at the heart of Yazzma.

Today, we continue to reinterpret traditional materials through contemporary designs, creating pieces for modern living while preserving the spirit of their origins.

Yazzma is a meeting point between past and present a celebration of craftsmanship, culture and timeless design.